Revenue Management

主讲人

Zizhuo Wang

University of Minnesota

Zizhuo Wang is an assistant professor in Industrial and Systems Engineering at University of Minnesota, Twin Cities. He received his Ph.D. in Management Science and Engineering at Stanford University in 2012. His research interest is in optimization, stochastic modeling and its application in operations management. Specifically, he is interested in revenue management and pricing problems in which firms have to make pricing decisions facing customer choice behavior, competition and demand uncertainty. In addition, he also works on internet economics, prediction markets and sensor network localization problems.

课程介绍

Revenue Management is the application of disciplined analytics (optimization, stochastic modeling, etc) on the pricing and marketing decisions to improve the revenue/profit of the firm. In this course, we will introduce the background and applications of revenue management, study the classical models and present some recent topics in revenue management such as the modeling of consumer purchase behaviors. Through this course, we hope to present a basic picture of this fast growing discipline and familiarize the audience with the useful tools in its research.